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Developing a global indicator for Aichi Target 1 by merging online data sources to measure biodiversity awareness and engagement
Biological Conservation ( IF 4.9 ) Pub Date : 2019-02-01 , DOI: 10.1016/j.biocon.2018.12.004
Matthew W. Cooper , Enrico Di Minin , Anna Hausmann , Siyu Qin , Aaron J. Schwartz , Ricardo Aleixo Correia

Abstract Due to the importance of public support in fostering positive outcomes for biodiversity, Aichi Biodiversity Target 1 aims to increase public awareness of the value of biodiversity and actions that help to conserve it. However, indicators for this critical target have historically relied on public-opinion surveys that are time-consuming, geographically restricted, and expensive. Here, we present an alternative approach based on tracking the use of biodiversity-related keywords in 31 different languages in online newspapers, social media, and internet searches to monitor Aichi Target 1 in real-time, at a global scale, and at relatively low cost. By implementing the indicator, we show global patterns associated with spatio-temporal variability in public engagement with biodiversity topics, such as a clear drop in conversations around weekends and biodiversity-related topic congruence across culturally similar countries. Highly divergent scores across platforms for each country highlight the importance of sourcing information from multiple data streams. The data behind this global indicator is visualized and publicly available at BiodiversityEngagementIndicator.com and can be used by countries party to the Convention on Biological Diversity (CBD) to report on their progress towards meeting Aichi Target 1 to the Secretariat. Continued and expanded monitoring using this indicator will provide further insights for better targeting of public awareness campaigns.

中文翻译:

通过合并在线数据源来衡量生物多样性意识和参与度,为爱知目标 1 制定全球指标

摘要 由于公众支持在促进生物多样性积极成果方面的重要性,爱知生物多样性目标 1 旨在提高公众对生物多样性价值和有助于保护生物多样性的行动的认识。然而,这一关键目标的指标历来依赖于耗时、受地域限制且成本高昂的民意调查。在这里,我们提出了一种替代方法,该方法基于跟踪在线报纸、社交媒体和互联网搜索中 31 种不同语言的生物多样性相关关键词的使用情况,以在全球范围内实时监控爱知目标 1。成本。通过实施该指标,我们展示了与公众参与生物多样性主题的时空变异相关的全球模式,例如周末对话明显减少,以及文化相似国家的生物多样性相关话题一致。每个国家/地区的跨平台得分差异很大,突出了从多个数据流中获取信息的重要性。该全球指标背后的数据可视化并在 BiodiversityEngagementIndicator.com 上公开提供,生物多样性公约 (CBD) 的缔约国可以使用该数据向秘书处报告其在实现爱知目标 1 方面的进展情况。使用该指标进行持续和扩大的监测将为更好地针对公众意识运动提供进一步的见解。每个国家/地区的跨平台得分差异很大,突出了从多个数据流中获取信息的重要性。该全球指标背后的数据可视化并在 BiodiversityEngagementIndicator.com 上公开提供,生物多样性公约 (CBD) 的缔约国可以使用该数据向秘书处报告其在实现爱知目标 1 方面的进展情况。使用该指标进行持续和扩大的监测将为更好地针对公众意识运动提供进一步的见解。每个国家/地区的跨平台得分差异很大,突出了从多个数据流中获取信息的重要性。该全球指标背后的数据可视化并在 BiodiversityEngagementIndicator.com 上公开提供,生物多样性公约 (CBD) 的缔约国可以使用该数据向秘书处报告其在实现爱知目标 1 方面的进展情况。使用该指标进行持续和扩大的监测将为更好地针对公众意识运动提供进一步的见解。
更新日期:2019-02-01
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