Effective dissemination of health information to a desired population can be a challenging and expensive process, particularly to Chinese-Americans. Print and radio advertisements are limited by geographic, language, cost, and demographic barriers. The expense and efforts necessary to overcome these challenges can delay the distribution of knowledge and make it more expensive than necessary. The advent of web-based advertisements through media platforms such as Facebook offers a new method of reaching target audiences who can be both cost-effective and specific. A Facebook advertisement was displayed for 48 hours and consisted of a 26-character Chinese text body. The advertisement linked to an external informational video on hypertension prevention. Demographic information including age and gender were recorded. Descriptive statistics were used to compare reach and number of ad clicks between age groups. The 48-hour campaign reached a total of 508 people. Of those reached, 289 participants (56.9%) were between the ages of 55–64 years, and 170 participants (33.5%) were 65 years or older. The campaign also generated 52 link clicks. The results show that Facebook is a promising method of engaging Chinese-Americans. It is particularly effective in reaching the older female population and is a cost-effective alternative to print-based advertisements.

有效地向期望的人群传播健康信息可能是一个挑战性且昂贵的过程，特别是对华裔美国人而言。平面广告和广播广告受到地理，语言，成本和人口统计障碍的限制。克服这些挑战所需的费用和精力可能会延迟知识的分发，并使知识的价格超出必要。通过诸如Facebook之类的媒体平台的基于Web的广告的出现，提供了一种新的方法来吸引既具有成本效益又具有针对性的目标受众。Facebook广告显示了48个小时，其中包含一个26个字符的中文文字。该广告链接到有关预防高血压的外部信息视频。记录了包括年龄和性别在内的人口统计信息。描述性统计数据用于比较年龄组之间的覆盖面和广告点击次数。48小时的活动共有508人参加。在这些参与者中，有289名参与者（56.9％）年龄在55-64岁之间，有170名参与者（33.5％）年龄在65岁以上。该广告系列还产生了52次链接点击。结果表明，Facebook是吸引华裔美国人的一种有前途的方法。它在吸引年龄较大的女性人群方面特别有效，并且是基于印刷的广告的经济有效替代方案。结果表明，Facebook是吸引华裔美国人的一种有前途的方法。它在吸引年龄较大的女性人群方面特别有效，并且是基于印刷的广告的经济有效替代方案。结果表明，Facebook是吸引华裔美国人的一种有前途的方法。它在吸引年龄较大的女性人群方面特别有效，并且是基于印刷的广告的经济有效替代方案。