Background Claims about what we need to do to improve our health are everywhere. Most interventions simply tell people what to do, and do not empower them to critically assess health information. Our objective was to design mass media resources to enable the public to critically appraise the trustworthiness of claims about the benefits and harms of treatments and make informed health choices. Methods Research was conducted between 2013 and 2016 across multiple iterative phases. Participants included researchers, journalists, parents, other members of the public. First, we developed a list of 32 key concepts that people need to understand to be able to assess the trustworthiness of claims about treatment effects. Next, we used a human-centred design approach, to generate ideas for resources for teaching the key concepts, and developed and user-tested prototypes through qualitative interviews. We addressed identified problems and repeated this process until we had a product that was deemed relevant and desirable by our target audience, and feasible to implement. Results We generated over 160 ideas, mostly radio-based. After prototyping some of these, we found that a podcast produced collaboratively by health researchers and journalists was the most promising approach. We developed eight episodes of the Informed Health Choices podcast, a song on critical thinking about treatments and a reminder checklist. Early versions of the podcast were reportedly too long, boring and confusing. We shortened the episodes, included one key concept per episode, and changed to story-telling with skits. The final version of the podcast was found to be useful, understandable, credible and desirable. Conclusion We found many problems with various prototypes of mass media resources. Using a human-centred design approach, we overcame those problems. We have developed a guide to help others prepare similar podcasts.

中文翻译：

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开发大众媒体资源，以提高乌干达小学生家长评估治疗效果声明可信度的能力：以人为本的设计方法。

背景 关于我们需要做什么来改善我们的健康的主张随处可见。大多数干预措施只是告诉人们该做什么，并没有赋予他们批判性评估健康信息的能力。我们的目标是设计大众媒体资源，使公众能够批判性地评估有关治疗益处和危害的主张的可信度，并做出明智的健康选择。方法 研究在 2013 年至 2016 年期间进行了多个迭代阶段。参与者包括研究人员、记者、家长和其他公众。首先，我们列出了 32 个关键概念，人们需要理解这些概念才能评估治疗效果声明的可信度。接下来，我们采用以人为本的设计方法，为教授关键概念的资源产生想法，并通过定性访谈开发和用户测试原型。我们解决了已发现的问题并重复此过程，直到我们拥有目标受众认为相关且理想的产品，并且可以实施。结果 我们产生了 160 多个想法，大部分是基于广播的。在对其中一些进行原型设计后，我们发现由健康研究人员和记者合作制作的播客是最有前途的方法。我们制作了八集知情健康选择播客、一首关于治疗批判性思维的歌曲和一份提醒清单。据报道，该播客的早期版本太长、无聊且令人困惑。我们缩短了剧集，每集包含一个关键概念，并改为用短剧讲述故事。播客的最终版本被认为是有用的、易于理解的、可信的和令人满意的。结论 我们发现大众媒体资源的各种原型存在许多问题。通过采用以人为本的设计方法，我们克服了这些问题。我们开发了一份指南来帮助其他人准备类似的播客。