Rosé veal is understood as meat from male purebred dairy calves. The UK veal market is limited, and calves are often killed at birth due to lack of purpose. A questionnaire, completed by 1002 respondents, investigated the UK public knowledge, perceptions and opinions of rosé veal, and whether raising awareness would sustain the rosé veal market. Most respondents (66%) did not eat rosé veal, mainly due to limited availability or exposure (31%) and animal welfare concerns (17%). A third of respondents knew the differences between rosé and white veal. After defining this, 61% of respondents would eat rosé veal, compared to 23% of respondents who ate it beforehand. Most respondents (91%) were willing to pay more for rosé veal burgers than the proposed average price for beef burgers. Increasing availability is key to encourage the sustainability of rosé veal production in the UK. These findings are useful for dairy farmers to strategically promote the use of purebred dairy bull calves.

玫瑰小牛肉被理解为来自雄性纯种奶牛犊的肉。英国的小牛肉市场有限，小牛常常由于缺乏目的而在出生时被杀死。一项由1002名受访者填写的问卷调查了英国公众对玫瑰小牛肉的认知，看法和意见，以及提高意识是否能够维持玫瑰小牛肉市场。大多数受访者（66％）未食用玫瑰色小牛肉，这主要是由于供应或接触有限（31％）和对动物福利的担忧（17％）。三分之一的受访者知道桃红和小牛肉之间的区别。定义了这一点之后，有61％的受访者会吃玫瑰花小牛肉，而事先食用玫瑰小牛肉的人为23％。大多数受访者（91％）愿意为玫瑰小牛肉汉堡支付比牛肉汉堡平均建议价格高的价格。增加供应量是鼓励英国玫瑰小牛肉生产可持续性的关键。这些发现对于奶农战略性地推广使用纯种奶牛犊牛很有用。