French energy policy calls for ambitious growth in the biogas sector, with the quantity of biomethane fed into the public grid targeted at 8 TWh per year by 2023. Although today biomethane in France serves predominantly as vehicle fuel, the domestic heating market, with its high share of gas heating, should see biogas growth in the future, provided consumer demand can develop and suppliers can emerge savvy enough to respond to that demand. Towards this end, we conducted qualitative interviews with some mixed-methods elements with French consumers in the South of France to explore their knowledge of and attitudes towards biogas as well as their preferences for specific product features of biomethane-based gas products. We found that today’s consumers have little knowledge of biogas production and feel uncertain and doubtful about products. They can name reasons, both environmental and financial, for and against biogas. They favor biomethane products from agricultural residues and biodegradable household waste, rejecting energy crops. In principle, they value local production by small suppliers, find ecolabels helpful, and look favorably upon extra environmental benefits accruing from the sale of biogas. However, consumers labor under misconceptions regarding the costs of biomethane production. Crafting communication strategies that address widespread consumer doubt and consumer perceived risk is the challenge suppliers face in order to allow consumers to make a well-based decision.

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走向法国的沼气市场-法国消费者对沼气的看法

法国的能源政策要求沼气行业实现雄心勃勃的增长，到2023年，进入公共电网的沼气目标是每年8 TWh。尽管法国如今的沼气主要用作车辆燃料，但国内供热市场如果可以发展消费者需求并且供应商能够足够熟练地应对这种需求，那么未来天然气沼气的份额应该会有所增长。为此，我们与法国南部的法国消费者进行了一些混合方法元素的定性采访，以探讨他们对沼气的知识和态度，以及他们对基于沼气的沼气产品的特定产品特性的偏爱。我们发现，当今的消费者对沼气的生产知之甚少，并对产品感到不确定和怀疑。他们可以说出赞成和反对沼气的环境和经济原因。他们赞成从农业残留物和可生物降解的家庭垃圾中提取生物甲烷产品，从而拒绝能源作物。原则上，他们重视小型供应商的本地生产，发现生态标签很有帮助，并且有利地看待沼气销售所带来的额外环境利益。然而，消费者在关于生物甲烷生产成本的误解下进行劳动。制定解决消费者普遍疑虑和消费者感知风险的沟通策略是供应商面临的挑战，以便让消费者做出有根据的决策。他们重视小型供应商的本地生产，发现生态标签很有帮助，并看好沼气销售所带来的额外环境效益。然而，消费者在关于生物甲烷生产成本的误解下进行劳动。制定解决消费者普遍疑虑和消费者感知风险的沟通策略是供应商面临的挑战，以便让消费者做出有根据的决策。他们重视小型供应商的本地生产，发现生态标签很有帮助，并从沼气的销售中获得额外的环境利益。然而，消费者在关于生物甲烷生产成本的误解下进行劳动。制定解决消费者普遍疑虑和消费者感知风险的沟通策略是供应商面临的挑战，以便让消费者做出有根据的决策。