The fall in lamb meat consumption makes it necessary to determine strategies to increase its consumption and the viability of livestock farms. Given this scenario, organic lamb meat emerges as a product with major growth potential. Using crisp-set qualitative comparative analysis (csQCA), this study analyses the profile of lamb meat consumers who decide against consuming organic lamb meat, identifying the main reasons they give for this decision. The findings reveal two majority segments of non-consumers of organic lamb meat, corresponding to 44.2% and 32.8% of conventional lamb meat consumers. In these segments, the main reasons given for non-consumption of lamb meat are, in the following order, supply, higher price and the lack of guarantees that the meat is actually organic. Thus, increasing organic lamb meat consumption necessarily involves greater efforts in the supply chain and greater promotion of information about the controls that guarantee the quality of certified organic lamb.

羔羊肉消费量的下降使得有必要确定增加其消费量和提高牲畜饲养场生存能力的策略。在这种情况下，有机羊肉将成为具有重大增长潜力的产品。使用定型定性比较分析（csQCA），这项研究分析了决定不食用有机羔羊肉的羔羊肉消费者的概况，确定了他们做出这一决定的主要原因。调查结果显示，有机羊肉非消费者中有两个主要部分，分别占常规羊肉消费者的44.2％和32.8％。在这些细分市场中，未消费羔羊肉的主要原因是按以下顺序供应，价格较高以及缺乏保证肉类实际上是有机的。因此，增加有机羔羊肉的消费量必然需要在供应链中做出更大的努力，并更多地促进有关保证认证有机羔羊质量的控制措施的信息。