当前位置：
X-MOL 学术
›
Food Policy
›
论文详情
Our official English website, www.x-mol.net, welcomes your
feedback! (Note: you will need to create a separate account there.)
Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder: A case of Zhengzhou, China
Food Policy ( IF 6.8 ) Pub Date : 2019-12-01 , DOI: 10.1016/j.foodpol.2019.101791 Erpeng Wang , Zhifeng Gao , Yan Heng , Lijia Shi
Food Policy ( IF 6.8 ) Pub Date : 2019-12-01 , DOI: 10.1016/j.foodpol.2019.101791 Erpeng Wang , Zhifeng Gao , Yan Heng , Lijia Shi
Abstract Many food regulations focus on test/measurement indicators, such as hazard analysis and critical control points (HACCP) and traceability, etc. Other than these indicators, the food industry uses various cues such as product origin as indicators of product quality. However, in an environment where consumers’ confidence in food safety is low due to frequent food safety scandals, little is known about the efficiency of these test/measurement indicators and cues. This paper used the primary data collected in Zhengzhou (China) to estimate consumers’ preferences for test/measurement indicators and a new cue of “own farm” for milk powder. Our results show that country of origin is the most important cue attribute, followed by price and own farm. The importance of test/measurement indicators such as organic, traceability, and HACCP certification is relatively low. Also, the individual parameter estimates show that consumers’ preferences for test/measurement indicators currently in the market are weak and fragile. Interestingly, price has an inverse-U-shaped relationship with consumer utility, implying that Chinese consumers may perceive low-price milk powder as low quality. The results of this study provide important insight for regulatory authorities and the food industry to develop more effective policies and programs to improve consumer preferences for milk powder.
更新日期：2019-12-01
京公网安备 11010802027423号