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Consumer acceptance of cultured meat in Germany.
Meat Science ( IF 5.7 ) Pub Date : 2019-11-13 , DOI: 10.1016/j.meatsci.2019.107924
Ramona Weinrich 1 , Micha Strack 1 , Felix Neugebauer 1
Affiliation  

Current meat production places high costs on the environment. However, only a small portion of consumers are willing to opt for meat substitutes or a vegetarian diet. Cultured meat may contribute to solve this dilemma. In this journal, Bryant and Barnett recently reviewed current attitude research and summarized objections perceived by consumers concerning cultured meat. However, no research from Germany was available. Thus, we conducted a survey of German participants, including attitudes previously found to be important in the literature. With a panel sample of 713 consumers, attitudes were found to structure in three dimensions: ethics (e.g., animal welfare, ecological) was the strongest positive driver and depended on pre-knowledge available for 38% of participants; emotional objections (e.g., unnatural) were the second strongest predictor but unrelated to pre-knowledge and demographics; and the third attitudinal dimension expresses concern over the global diffusion of cultured meat. A path model summarizes the results. In conclusion, Germany shows itself to be only moderately prepared to accept cultured meat.



中文翻译:

德国消费者对养殖肉类的接受度。

目前的肉类生产给环境带来了高昂的成本。然而,只有一小部分消费者愿意选择肉类替代品或素食。培养肉可能有助于解决这一难题。在本刊中,Bryant 和 Barnett 最近回顾了当前的态度研究,并总结了消费者对养殖肉类的反对意见。但是,没有来自德国的研究。因此,我们对德国参与者进行了一项调查,包括以前在文献中发现的重要态度。对于 713 名消费者的面板样本,我们发现态度在三个维度上构成:道德(例如,动物福利、生态)是最强的积极驱动因素,并且依赖于 38% 的参与者可获得的预先知识;情绪上的反对(例如,非自然)是第二强的预测因子,但与先验知识和人口统计无关;第三个态度维度表达了对养殖肉类全球传播的关注。路径模型总结了结果。总而言之,德国表明自己对接受养殖肉类只做了适度的准备。

更新日期:2019-11-13
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