Abstract Several studies have investigated the associations between personality traits and consumer behavior, but little attention has been paid to the role of personality traits in the acceptance of genetically modified (GM) food products or knowledge concerning the application of GM technologies. We used a large Norwegian survey to investigate the associations between personality traits, knowledge about GM use in agriculture, attitudes, and willingness to pay (WTP) to avoid GM foods. Using a random effect interval regression model, we found premiums between 19% and 23% to avoid GM soybean oil, GM-fed salmon, and GM salmon. Neuroticism was associated with increased acceptance of GM soybean oil. Conscientiousness was associated with increased acceptance of GM-fed and GM salmon, and agreeableness was associated with increased aversion against these products. Conscientiousness and agreeableness were also associated with knowledge. Agreeable respondents were less likely to think that genetic modification was applied in Norwegian agriculture, and conscientious respondents were more likely to wrongly think so. Attitudes towards naturalness of foods were strongly correlated with increased WTP to avoid GM foods. Current policy restrictions concerning the use of GM technologies are likely to affect the perceived safety of GM foods. Information and more liberal regulations may change attitudes towards GM foods and reduce the resistance against GM technologies over time.

中文翻译：

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转基因动植物产品的个性特征、知识和消费者接受度

摘要 一些研究调查了人格特质与消费者行为之间的关联，但很少关注人格特质在接受转基因（GM）食品或有关转基因技术应用知识方面的作用。我们使用了一项大型挪威调查来调查性格特征、农业转基因使用知识、态度和避免转基因食品的支付意愿 (WTP) 之间的关联。使用随机效应区间回归模型，我们发现避免转基因大豆油、转基因喂养的鲑鱼和转基因鲑鱼的溢价在 19% 到 23% 之间。神经质与转基因大豆油的接受度增加有关。责任心与对转基因喂养和转基因鲑鱼的接受度增加有关，宜人性与对这些产品的厌恶感增加有关。尽责性和随和性也与知识有关。和蔼可亲的受访者不太可能认为在挪威农业中应用了基因改造，而认真的受访者更有可能错误地这么认为。对食物天然性的态度与为避免转基因食品而增加的 WTP 密切相关。当前有关使用转基因技术的政策限制可能会影响转基因食品的安全性。随着时间的推移，信息和更宽松的法规可能会改变人们对转基因食品的态度，并减少对转基因技术的抵制。和蔼可亲的受访者不太可能认为在挪威农业中应用了基因改造，而认真的受访者更有可能错误地这么认为。对食物天然性的态度与为避免转基因食品而增加的 WTP 密切相关。当前有关使用转基因技术的政策限制可能会影响转基因食品的安全性。随着时间的推移，信息和更宽松的法规可能会改变人们对转基因食品的态度，并减少对转基因技术的抵制。和蔼可亲的受访者不太可能认为在挪威农业中应用了基因改造，而认真的受访者更有可能错误地这么认为。对食物天然性的态度与为避免转基因食品而增加的 WTP 密切相关。当前有关使用转基因技术的政策限制可能会影响转基因食品的安全性。随着时间的推移，信息和更宽松的法规可能会改变对转基因食品的态度，并减少对转基因技术的抵抗。当前有关使用转基因技术的政策限制可能会影响转基因食品的安全性。随着时间的推移，信息和更宽松的法规可能会改变人们对转基因食品的态度，并减少对转基因技术的抵制。当前有关使用转基因技术的政策限制可能会影响转基因食品的安全性。随着时间的推移，信息和更宽松的法规可能会改变人们对转基因食品的态度，并减少对转基因技术的抵制。