Prosociality increases when decisions are made under time pressure. Here, we investigated whether time pressure increases socially desirable responding outside social interactions (Study 1). Finding that it did, we then examined whether this is because people align their responses with the concept of their “true” self or because of an intuitive tendency to comply with norms (Study 2). In Study 1, we randomly assigned each of 1,500 Americans to answer a measure of social-desirability bias either quickly or slowly and found that quick responding increased social desirability. In Study 2, we recruited a similar sample and tested whether fast-responding effects were moderated by the extent to which people display a good-true-self bias. A greater tendency to ascribe good behaviors to the true self predicted social desirability, but this relationship disappeared under time pressure. These results of socially desirable behavior under time pressure do not reflect people’s deep-down good selves but, rather, their desire to present themselves favorably to other people.

中文翻译：

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急于表现贤惠：时间压力增加了社会期望的反应

当在时间压力下做出决定时，亲社会性会增加。在这里，我们调查了时间压力是否会增加社交互动之外的社会期望反应（研究 1）。发现确实如此，然后我们检查了这是因为人们将他们的反应与“真实”自我的概念保持一致，还是因为遵守规范的直觉倾向（研究 2）。在研究 1 中，我们随机分配了 1,500 名美国人中的每一个，以快速或缓慢地回答社会期望偏差的衡量标准，并发现快速响应增加了社会期望。在研究 2 中，我们招募了一个类似的样本，并测试了人们表现出良好真实自我偏见的程度是否会影响快速反应的效果。更倾向于将良好行为归因于真实的自我预测的社会需求，但这种关系在时间压力下消失了。这些在时间压力下的社会合意行为的结果并不反映人们内心深处的良好自我，而是他们渴望向他人展示自己的好意。