Energy market transition, which is enabled by new affordable energy technologies and digitalization, opens novel opportunities for developing innovative energy solutions. These new technologies facilitate energy consumers to become local energy prosumers i.e. consumers and producers of energy using renewable energy sources. Hence, a central question for innovating new solutions emerges: how energy consumers and prosumers would engage in co-creating value and novel solutions with industry players? This article explores the microfoundations of energy consumers' and prosumers’ interest to participate in co-creation activities with energy industry actors. Using survey data from five European countries and by applying variance-based structural equation modeling, we find that rewards and personal characteristics influence the interest to engage in co-creation activities. Specifically, the microfoundations of the interest are built upon the need for improvements, the intrinsic rewards, and the personal adopter characteristics. Additionally, we find differing microfoundations of interest for energy consumers and prosumers. We further discuss managerial and theoretical implications of our findings and highlight avenues for future research.

新型可负担得起的能源技术和数字化推动了能源市场的转型，为开发创新的能源解决方案提供了新的机遇。这些新技术使能源消费者成为当地的能源生产者，即使用可再生能源的能源的消费者和生产者。因此，出现了一个创新解决方案的中心问题：能源消费者和生产者将如何与行业参与者共同创造价值和新颖的解决方案？本文探讨了能源消费者和生产者参与能源行业参与者共同创造活动的兴趣的微观基础。利用来自五个欧洲国家的调查数据并应用基于差异的结构方程模型，我们发现奖励和个人特征会影响参与共同创造活动的兴趣。具体而言，感兴趣的微观基础建立在对改进的需求，内在奖励和个人采用者特征的基础上。此外，我们发现能源消费者和生产者感兴趣的微观基础也有所不同。我们进一步讨论了我们研究结果的管理和理论意义，并强调了未来研究的途径。