Restricting children's exposures to marketing of unhealthy foods and beverages is a global obesity prevention priority. Monitoring marketing exposures supports informed policymaking. This study presents a global overview of children's television advertising exposure to healthy and unhealthy products. Twenty‐two countries contributed data, captured between 2008 and 2017. Advertisements were coded for the nature of foods and beverages, using the 2015 World Health Organization (WHO) Europe Nutrient Profile Model (should be permitted/not‐permitted to be advertised). Peak viewing times were defined as the top five hour timeslots for children. On average, there were four times more advertisements for foods/beverages that should not be permitted than for permitted foods/beverages. The frequency of food/beverages advertisements that should not be permitted per hour was higher during peak viewing times compared with other times (P < 0.001). During peak viewing times, food and beverage advertisements that should not be permitted were higher in countries with industry self‐regulatory programmes for responsible advertising compared with countries with no policies. Globally, children are exposed to a large volume of television advertisements for unhealthy foods and beverages, despite the implementation of food industry programmes. Governments should enact regulation to protect children from television advertising of unhealthy products that undermine their health.

中文翻译：

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在22个国家/地区中，儿童对不健康食品和饮料的电视广告曝光的全球基准。

限制儿童接触不健康食品和饮料的行销是全球预防肥胖的优先事项。监视市场风险可支持明智的决策。这项研究提供了有关儿童电视广告接触健康和不健康产品的全球概览。有22个国家/地区提供了2008年至2017年之间捕获的数据。使用2015年世界卫生组织（WHO）欧洲营养状况模型（应允许/不允许做广告）对食品和饮料的性质进行广告编码。高峰观看时间被定义为儿童的前五个小时时段。平均而言，不允许的食品/饮料广告的数量是允许的食品/饮料广告的四倍。P  <0.001）。在高峰时段，与没有政策的国家相比，在制定了负责任广告的行业自律计划的国家中，不应允许的食品和饮料广告要多。尽管实施了食品工业节目，但在全球范围内，儿童仍会收到大量关于不健康食品和饮料的电视广告。各国政府应制定法规，保护儿童免受危害健康的不健康产品的电视广告宣传。