The demands placed on Higher Education Institutions (HEIs) to deliver sustainability initiatives alongside their long-standing social responsibility commitments has been recognised in literature. However, how these interrelate in practice continues to be relatively unexplored. The extant literature suggests that the integration of the two connected agendas can be problematic due to a range of factors, including a general lack of awareness or even misconceptions of the respective agendas. This paper explores the attitudes and practices related to the integration of social responsibility and sustainability initiatives at HEIs. Theoretically, this study highlights the ongoing relative positioning and importance of economic factors – as it relates to differentiation rather than integration – over others such as social responsibility and sustainability. The main implication of this study is that provide useful insights into how HEIs can closer integrate two contemporary but potentially competing agendas.

文献中已经认识到对高等教育机构（HEI）提出的可持续性倡议以及其长期的社会责任承诺的要求。然而，在实践中这些相互关系如何仍未得到充分研究。现有文献表明，由于一系列因素，包括对各个议程的普遍缺乏认识甚至误解，两个相关议程的整合可能会出现问题。本文探讨了与高校的社会责任和可持续发展倡议相结合的态度和实践。从理论上讲，这项研究强调了经济因素相对于社会责任和可持续性等其他因素的持续相对定位和重要性，因为它与差异化而非整合有关。