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Is Anybody out There?: Understanding Masspersonal Communication through Expectations for Response across Social Media Platforms
Journal of Computer-Mediated Communication ( IF 5.4 ) Pub Date : 2017-11-28 , DOI: 10.1111/jcc4.12197
Megan French 1 , Natalya N. Bazarova 2
Affiliation  

This work extends the masspersonal communication model (MPCM; O'Sullivan & Carr, 2017) by introducing anticipated interaction as a way to understand variations within the masspersonal continuum. Drawing from Thompson's mediated communication framework (1995), we argue that anticipated interaction paves the way for establishing a communicative relationship between interactants. In social media, this relationship is rooted in a sender's expectations for audience response and the imagined responsive audience. Using experience sampling, we show that anticipated interaction varies across social media. Further, we outline the relational and situational factors associated with expecting response and the specificity of imagined responsive audience. These variations and their sources characterize masspersonal communication as a socially and technologically situated practice shaped by multiple intersecting influences.

中文翻译:

有人在吗?:通过期望跨社交媒体平台的反应来了解群众交流

这项工作通过引入预期的交互作用来理解群众性连续体中的变化,从而扩展了群众性人际交流模型(MPCM; O'Sullivan&Carr,2017)。从汤普森的媒介沟通框架(1995)中,我们认为预期的交互作用为在交互对象之间建立沟通关系铺平了道路。在社交媒体中,这种关系植根于发件人对受众响应和想象中的响应受众的期望中。使用经验抽样,我们表明预期的交互作用在社交媒体上会有所不同。此外,我们概述了与预期反应和想象中的反应受众的特殊性相关的关系和情境因素。
更新日期:2017-11-28
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