Large-scale industrial settlements, such as the establishment of multinational enterprise (MNE) subsidiaries, are megaprojects that face additional challenges when embedding the subsidiary in the region. Part of these challenges may be due to contrasting symbolic values of the industrial project, which can facilitate or hinder embeddedness. This study considers the relevance of symbolic value for the embeddedness of an industrial megaproject through the case of Tesla’s Gigafactory Berlin-Brandenburg. Based on 23 interviews, we examine differences in the symbolic representation of the project among stakeholder groups and show that symbolic value can have supportive or divisive effects on the settlement process and embeddedness.

中文翻译：

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大型工业项目的象征价值和嵌入性：特斯拉的柏林-勃兰登堡超级工厂


大型工业定居点，例如建立跨国企业 （MNE） 子公司，是大型项目，在将子公司嵌入该地区时面临额外的挑战。这些挑战的一部分可能是由于工业项目的象征价值截然不同，这可能会促进或阻碍嵌入性。本研究以特斯拉的柏林-勃兰登堡超级工厂为例，考虑了象征价值与大型工业项目嵌入性的相关性。根据 23 次访谈，我们研究了利益相关者群体之间项目象征性表示的差异，并表明象征价值可以对结算过程和嵌入性产生支持或分裂影响。