Fruits and vegetables (F&V) are an abundant source of health-promoting nutrients, such as fiber, water, and micronutrients. F&V intake is linked with enhanced human health across many domains, including lower adiposity in adults [1]. As such, F&V are an integral component of a balanced, nutritious eating pattern [2]. For weight management, F&V are advantageous due to their higher nutrient density and lower energy density. Indeed, incorporation of F&V within a calorie-restricted diet may enhance weight loss [3].

Yet, despite the well communicated benefits of F&V consumption for general health, global trends reveal suboptimal intakes of F&V across adult and adolescent populations [4, 5]. Some of our best efforts of promoting F&V consumption have yielded underwhelming improvements in F&V consumption and been unable to enhance long-term F&V intake adherence [6,7,8,9].

水果和蔬菜 (F&V) 是促进健康的营养素的丰富来源，例如纤维、水和微量营养素。 F&V 摄入量与许多领域的人类健康改善有关，包括降低成人肥胖率[1]。因此，食品和饮料是均衡、营养的饮食模式不可或缺的组成部分[2]。对于体重管理，F&V 由于其较高的营养密度和较低的能量密度而具有优势。事实上，在热量限制饮食中加入 F&V 可能会增强减肥效果 [3]。

然而，尽管人们已充分了解食用食品和饮料对总体健康的好处，但全球趋势显示成人和青少年人群的食品和饮料摄入量并不理想 [4, 5]。我们为促进食品和饮料消费而做出的一些最大努力，在食品和饮料消费方面取得了令人印象深刻的改善，并且无法提高食品和饮料的长期摄入依从性[6,7,8,9]。