Many of the world’s languages are endangered or vulnerable. For some of these languages, a presence in technological domains can illustrate vitality and demonstrate relevance to the lives of younger speakers. A presence on social media is often seen as particularly significant for younger speakers due to their high levels of social media use. This article explores the presence of Cymraeg (the Welsh language) on TikTok. Through the analysis of a corpus of 200 videos, the article reveals a complex and richly bilingual content space with considerable intermingling of Cymraeg and English. Commenting on videos and engaging in a text-based conversation with the content creator and other audience members is shown to be a significant activity. The corpus demonstrates that Cymraeg is being used, taught, discussed and promoted on TikTok. This article contributes to an ongoing assessment of the digital vitality of Cymraeg and extends our understanding of the role that social media can play in supporting the sustainability and vitality of minority languages.

中文翻译：

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探索 Cymraeg 在 TikTok 上的存在

世界上许多语言都濒临灭绝或脆弱。对于其中一些语言来说，在技术领域的存在可以体现活力并证明与年轻语言使用者的生活相关。由于年轻演讲者频繁使用社交媒体，因此社交媒体的存在通常被认为特别重要。本文探讨了 TikTok 上的 Cymraeg（威尔士语）。通过对 200 个视频的语料库的分析，文章揭示了一个复杂而丰富的双语内容空间，其中有大量 Cymraeg 和英语的混合。评论视频以及与内容创建者和其他观众进行基于文本的对话被证明是一项重要的活动。该语料库表明 Cymraeg 正在 TikTok 上被使用、教授、讨论和推广。本文有助于对 Cymraeg 的数字活力进行持续评估，并加深我们对社交媒体在支持少数民族语言的可持续性和活力方面可以发挥的作用的理解。