Audiences for messages divide attention among a variety of media outlets, sources, and venues. Such segmentation creates a challenge for message creators to (re)engage audiences’ attentional capacities. This research investigates how domain elites may curate emergent attentive publics for public affairs content by engaging in processes of domain crossing to potentially redirect audience attention. Conceptually, we contribute to historic and contemporary understandings of how societal leaders attempt to build engaged and attentive publics for their messages. Methodologically, we employ large data and network analytic methods to study the creation of emergent publics online around a pseudo-event. We illustrate how leader-directed domain crossing could overcome audience challenges in a fragmented media ecology.

中文翻译：

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通过跨域策划新兴公众

信息受众的注意力分散在各种媒体、来源和场所。这种细分给消息创建者（重新）吸引受众的注意力能力带来了挑战。这项研究调查了领域精英如何通过参与领域交叉过程来潜在地重新引导受众的注意力，从而吸引新兴的关注公共事务内容的公众。从概念上讲，我们致力于帮助历史和当代理解社会领袖如何试图为他们的信息建立积极参与和关注的公众。在方法论上，我们采用大数据和网络分析方法来研究围绕伪事件的在线新兴公众的创建。我们说明了领导者引导的领域跨越如何克服碎片化媒体生态中的受众挑战。