The aim of this research was to analyze the contemporary practices of Big Data Analytics (BDA) in medical libraries of Pakistan and to explore ways for its implementation in these libraries. A cross-sectional study was carried out among medical librarians in Pakistan by using a Modified Technology Acceptance Model (MTAM) model, with collected data analyzed using Smart-PLS. The results revealed that lack of resources, technical expertise, and some other factors were significant hurdles in smooth implementation of BDA. It is concluded that the perception of medical librarians about adoption of BDA is very encouraging, which resultantly will improve the quality of healthcare services in the country.

中文翻译：

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巴基斯坦医学院校图书馆大数据分析实施与实践

本研究的目的是分析巴基斯坦医学图书馆大数据分析 (BDA) 的当代实践，并探索其在这些图书馆中的实施方法。使用改进的技术接受模型 (MTAM) 模型在巴基斯坦的医学图书馆员中进行了一项横断面研究，并使用 Smart-PLS 分析收集的数据。结果表明，缺乏资源、技术专长和其他一些因素是 BDA 顺利实施的重大障碍。结论是，医学图书馆员对采用 BDA 的看法非常令人鼓舞，这将提高该国的医疗保健服务质量。