Blood is an essential part of human life and blood donation has become a necessity that every society must take into consideration. Health care professionals have a major responsibility in raising community awareness on blood donation. This study aims to find out the knowledge and attitude of undergraduate medical students on blood donation and to determine the effectiveness of positive deviance (PD) approach. This institutional based cross-sectional study was conducted as a part of World AIDS Days celebration by Red Ribbon club among 414 undergraduate students using convenient sampling technique. A baseline and endline survey were conducted using a pre-structured validated questionnaire. To address the knowledge gap PD approach was used for the students who had voluntarily donated blood, volunteered in providing health education, and shared their experience to their peers. Ethical principals were adhered. The mean age of the students was 20.4 ± 1.2 years. Most respondents had moderate knowledge on blood donation and positivity attitude towards the same. The key finding of our study is that about 45 students (10.9%) have donated blood till now. As a result of PD training session more than half of them volunteered to donate blood in the future. This study shows that awareness about blood donation were minimal among the medical students with misconceptions. After PD approach, the willingness was increased from 10% to 66%. Thus, PD approach builds capacity and leadership in volunteers is considered as the best approach for behavior change among their own peers.

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红丝带俱乐部灌输积极越轨方法以促进医学本科生献血

血液是人类生命的重要组成部分，献血已成为每个社会必须考虑的必需品。医疗保健专业人员在提高社区对献血的认识方面负有重大责任。本研究旨在了解医学生本科生对献血的知识和态度，并确定积极偏差（PD）方法的有效性。这项基于机构的横断面研究是红丝带俱乐部使用方便的抽样技术对 414 名本科生进行的世界艾滋病日庆祝活动的一部分。使用预先构建的经过验证的调查问卷进行基线和最终调查。为了解决知识差距，对自愿献血、自愿提供健康教育并向同龄人分享经验的学生采用了PD方法。遵守道德原则。学生的平均年龄为 20.4 ± 1.2 岁。大部分受访者对无偿献血的认知程度一般，并对无偿献血持积极态度。我们研究的主要发现是，到目前为止，约有 45 名学生（10.9%）曾献血。经过 PD 培训课程后，超过一半的人自愿在未来献血。这项研究表明，存在误解的医学生对献血的认知度很低。 PD 方法后，意愿从 10% 增加到 66%。因此，PD 方法培养志愿者的能力和领导力，被认为是改变同伴行为的最佳方法。