Purpose

The purpose of this study is to explore the relationship of gamification design elements on social play habit and we-intention to continue playing in a mobile multiplayer game context. The study further intends to reveal the mediating role of social play habit in the relationship between gamification design elements and we-intention to continue playing.

Design/methodology/approach

The proposed model was empirically evaluated using survey data collected from 292 PUBG users based in Malaysia. PLS-SEM analysis was used to assess the model since it includes formative and reflective constructs.

Findings

The results indicated that gamification design elements significantly affect social play habit in a positive direction. In the simultaneous condition, social play habit also significantly affects the we-intention to continue playing the mobile multiplayer game. However, these three elements of gamification design did not significantly affect the formation of we-intention to continue playing in the context of mobile multiplayer games. Notably, social play habit was found to fully mediate the relationships between immersive-related interaction, achievement-related interaction, social-related interaction and we-intention to continue playing.

Research limitations/implications

This study highlights the importance of social play habits as a factor linking the relationship between gamification design elements and we-intention to continue playing. In addition, this study also provides significant insights for the game creators to emphasise the gamification design elements so that the sustainability of the game can be secured from the perspective of retaining the current users through the social play habit element.

Originality/value

The study is noteworthy because it is the first attempt to use gamification design elements to explain how social play habit affect the formation of we-intention to continue playing in the setting of a mobile multiplayer game environment. In addition, the findings may add to the body of knowledge in the field of gamification theory.

中文翻译：

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形成我们继续玩移动多人游戏的意图：游戏化设计元素和社交游戏习惯角色的重要性

目的

本研究的目的是探讨游戏化设计元素与社交游戏习惯和我们在移动多人游戏环境中继续玩游戏的意愿之间的关系。该研究进一步旨在揭示社交游戏习惯在游戏化设计元素与我们继续玩的意愿之间的关系中的中介作用。

设计/方法论/途径

使用从马来西亚 292 名 PUBG 用户收集的调查数据对所提出的模型进行了实证评估。PLS-SEM 分析用于评估模型，因为它包括形成性和反思性构造。

发现

结果表明，游戏化设计元素显着地向积极的方向影响社交游戏习惯。在同时条件下，社交游戏习惯也显着影响我们继续玩移动多人游戏的意愿。然而，游戏化设计的这三个要素并没有显着影响我们在移动多人游戏背景下继续玩的意愿的形成。值得注意的是，社交游戏习惯可以充分调节沉浸式互动、成就相关互动、社交相关互动和我们继续玩的意愿之间的关系。

研究局限性/影响

这项研究强调了社交游戏习惯作为连接游戏化设计元素和我们继续玩的意愿之间关系的因素的重要性。此外，本研究也为游戏创作者强调游戏化设计元素提供了重要的启示，从而可以从通过社交游戏习惯元素留住现有用户的角度来保证游戏的可持续性。

原创性/价值

这项研究值得注意，因为它是首次尝试使用游戏化设计元素来解释社交游戏习惯如何影响我们在移动多人游戏环境中继续玩的意愿的形成。此外，这些发现可能会丰富游戏化理论领域的知识体系。