Purpose

Social media has played a pivotal role in polarizing views on Russia–Ukraine conflict. The effects of polarization in online interactions have been extensively studied in many contexts. This research aims to examine how multiple social media sources may act as an integrator of information and act as a platform for depolarizing behaviors.

Design/methodology/approach

This study analyzes the communications of 6,662 tweets related to the sanctions imposed on Russia by using textual analytics and predictive modeling.

Findings

The research findings reveal that the tweeting behavior of netizens was depolarized because of information from multiple social media sources. However, the influx of information from non-organizational sources such as trending topics and discussions has a depolarizing impact on the user’s pre-established attitude.

Research limitations/implications

For policymakers, conflict mediators and observers, and members of society in general, there is a need for (1) continuous and consistent communication throughout the crisis, (2) transparency in the information being communicated and (3) public awareness of the polarized and conflicting information being provided from multiple actors that may be biased in the claims being made about the conflict crisis.

Originality/value

While previous research has examined Russia–Ukraine conflict from a variety of perspectives, this is the first study to examine how social media might be used to reduce attitude polarization during times of conflict.

中文翻译：

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社交媒体作为行为去极化剂：俄罗斯-乌克兰冲突的证据

目的

社交媒体在俄罗斯与乌克兰冲突的观点两极分化方面发挥了关键作用。在线互动中两极分化的影响已在许多情况下得到了广泛的研究。本研究旨在探讨多个社交媒体来源如何充当信息整合者并充当去极化行为的平台。

设计/方法论/途径

本研究通过文本分析和预测模型分析了与对俄罗斯实施制裁相关的 6,662 条推文的通信情况。

发现

研究结果表明，由于来自多个社交媒体来源的信息，网民的推文行为变得去极化。然而，来自非组织来源的信息（例如热门话题和讨论）的涌入对用户预先建立的态度产生了去极化的影响。

研究局限性/影响

对于政策制定者、冲突调解者和观察员以及一般社会成员来说，需要（1）在整个危机期间进行持续和一致的沟通，（2）所传达信息的透明度，以及（3）公众对两极分化和两极分化的认识多个行为体提供的信息相互矛盾，这些行为体对冲突危机的说法可能存在偏见。

原创性/价值

虽然之前的研究从多个角度审视了俄罗斯与乌克兰的冲突，但这是第一项探讨如何利用社交媒体来减少冲突期间态度两极分化的研究。