Although the phenomenon of code-switching has been a subject of interest to sociolinguists since the 1970s, to date, little research has been conducted on the impact of gender on the frequency of code-switching, especially in oral communication. The current study is an attempt to bridge this gap by comparing code-switching instances in Snapchat advertisements made by 40 Saudi influencers (20 males and 20 females) who roughly belong to the same age group. The first 100 words made by each advertiser were included in the 4,000-word corpus. Although the female sample produced more instances of code-switching (n = 60) than males (n = 42), the hypothesis that there is a significant difference between males and females in the frequency of code-switching was rejected because the difference was not statistically significant either in the number of instances (p value = 0.116) or in the number of English words (p value = 0.149).

中文翻译：

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性别对 Snapchat 广告中语码转换频率的影响

尽管自 20 世纪 70 年代以来，语码转换现象一直是社会语言学家感兴趣的课题，但迄今为止，关于性别对语码转换频率的影响的研究很少，尤其是在口头交流中。目前的研究试图通过比较大致属于同一年龄段的 40 名沙特影响者（20 名男性和 20 名女性）制作的 Snapchat 广告中的语码转换实例来弥补这一差距。每个广告商制作的前 100 个单词都包含在 4000 个单词的语料库中。尽管女性样本产生了更多的语码转换实例（n= 60) 比男性 (n= 42），男性和女性之间的语码转换频率存在显着差异的假设被拒绝，因为这种差异在实例数量上也不具有统计显着性（p值 = 0.116) 或英文单词数 (p值 = 0.149）。