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Market-making strategies in Tanzimat era Istanbul: The quest for an elusive cosmopolitanism
Business History ( IF 0.800 ) Pub Date : 2023-11-30 , DOI: 10.1080/00076791.2023.2279128
Kubra Uygur 1 , Cagri Yalkin 2 , Selcuk Uygur 1
Affiliation  

Focusing on a pivotal period of the Ottoman Empire, we illustrate how advertising tactics act as market-making tools for local and non-local businesses during the Tanzimat (1839–1876) (Re-organizat...

中文翻译:

坦齐马特时代伊斯坦布尔的做市策略:追求难以捉摸的世界主义

我们以奥斯曼帝国的关键时期为重点,说明广告策略如何在 Tanzimat(1839-1876)(重组...
更新日期:2023-12-01
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