BACKGROUND Oral nicotine gum such as LUCY, which come in colorful packaging, mimicking traditional chewing gum, are becoming popular. Many brands of gum have not been approved by the FDA for smoking cessation. This study examined public discourse about, including sentiment toward, oral nicotine gum on Twitter. METHODS We used Twitter's Streaming Application Programming Interface to collect data from January 1, 2021, to December 21, 2021, using "nicotine gum" and/or "#nicotinegum" search terms (N=19,171 unique tweets were collected). We used an inductive approach to become familiar with the data, generated a codebook, and conducted a content analysis on (n=2,152) tweets. RESULTS Cessation (n=716, 33.3%), personal experience (n=370, 17.2%), and addicted to gum (n=135, 6.3%) were the most prevalent themes. Cessation tweets primarily discussed cigarette smoking cessation (n=418, 58.4% of cessation tweets) and successful cessation experiences (n=155, 21.6%). Other identified themes pertained to using nicotine gum for cognitive enhancement or catching a "buzz" (n=102, 4.7%), marketing (n=98, 4.6%), using nicotine gum with other substances (n=90, 4.2%), and adverse effects (n=63, 2.9%). Sentiment analysis results revealed that 675 (44.2%) tweets were categorized as neutral, 605 (39.6%) tweets were classified as positive, and 248 tweets (16.2%) were negative. CONCLUSIONS About one-third of tweets in our corpus mentioned nicotine gum in the context of smoking cessation. Most nicotine gum-related posts conveyed positive and neutral sentiments. Future studies should consider adding novel nicotine gum-specific search terms as well as exploring other social media platforms to gain more insights about these products. IMPLICATIONS Our findings suggest that Twitter has the potential to track and facilitate conversations between those seeking cigarette cessation advice and those who have successfully quit tobacco by using nicotine gum. Monitoring of promotional content from nicotine gum companies are needed to ensure these products are not appealing to youth and non-users of tobacco.

中文翻译：

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Twitter 上的口服尼古丁口香糖讨论：内容分析。

背景技术口服尼古丁口香糖例如LUCY，其采用彩色包装，模仿传统口香糖，正变得流行。许多品牌的口香糖尚未获得 FDA 批准用于戒烟。这项研究调查了推特上关于口服尼古丁口香糖的公众言论，包括对口服尼古丁口香糖的看法。方法我们使用 Twitter 的流应用程序编程接口收集 2021 年 1 月 1 日至 2021 年 12 月 21 日期间的数据，使用“尼古丁口香糖”和/或“#nicotinegum”搜索词（收集了 N=19,171 条独特的推文）。我们使用归纳方法来熟悉数据，生成密码本，并对 (n=2,152) 条推文进行内容分析。结果 戒烟（n=716，33.3%）、个人经历（n=370，17.2%）和口香糖成瘾（n=135，6.3%）是最普遍的主题。戒烟推文主要讨论戒烟（n=418，占戒烟推文的 58.4%）和成功戒烟经验（n=155，占戒烟推文的 21.6%）。其他已确定的主题涉及使用尼古丁口香糖来增强认知或引起“轰动”（n=102，4.7%）、营销（n=98，4.6%）、将尼古丁口香糖与其他物质一起使用（n=90，4.2%）和不良反应（n=63，2.9%）。情绪分析结果显示，675 条（44.2%）推文被分类为中性，605 条（39.6%）条推文被分类为正面，248 条（16.2%）条推文被分类为负面。结论 我们的语料库中大约有三分之一的推文提到了戒烟背景下的尼古丁口香糖。大多数与尼古丁口香糖相关的帖子都传达了积极和中立的情绪。未来的研究应考虑添加新的尼古丁口香糖特定搜索词，并探索其他社交媒体平台，以获得有关这些产品的更多见解。影响 我们的研究结果表明，Twitter 有潜力跟踪并促进那些寻求戒烟建议的人和那些通过使用尼古丁口香糖成功戒烟的人之间的对话。需要对尼古丁口香糖公司的促销内容进行监控，以确保这些产品不会吸引年轻人和非烟草使用者。