Purpose

This scholarly investigation explores the Malaysian golfers' experience in Malaysia, Thailand and Indonesia golf courses. The study sheds light on the unique attributes of golf tourism in each country, including the courses, facilities, services and overall golfing experiences offered to golf tourists.

Design/methodology/approach

Qualitative data were procured through in-depth semi-structured interviews with a cohort of 13 Malaysian golfers.

Findings

The findings indicate that golfers' experiences are affected by the quality of service, facilities, price and course condition, ultimately contributing to their satisfaction level. The evidence suggests that Malaysian golfers are comparatively more satisfied with golf courses in Thailand and Indonesia than in Malaysia.

Originality/value

The study underscores the importance of golf course attributes in retaining existing golfers and enticing new ones. Besides, as comparative research on golf course attributes and destination preferences is scant, this study has far-reaching implications, empowering Malaysian golf course managers to augment the appeal and quality of their golf course destination to optimise the behavioural intentions of golf tourists.

中文翻译：

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马来西亚、泰国、印尼高尔夫旅游体验跨国比较：马来西亚高尔夫球手的感性体验

目的

这项学术调查探讨了马来西亚高尔夫球手在马来西亚、泰国和印度尼西亚高尔夫球场的经历。该研究揭示了每个国家高尔夫旅游的独特属性，包括为高尔夫游客提供的课程、设施、服务和整体高尔夫体验。

设计/方法论/途径

定性数据是通过对 13 名马来西亚高尔夫球手进行深入的半结构化访谈而获得的。

发现

研究结果表明，高尔夫球手的体验受到服务质量、设施、价格和球场条件的影响，最终影响他们的满意度。有证据表明，马来西亚高尔夫球手对泰国和印度尼西亚的高尔夫球场比马来西亚的高尔夫球场更满意。

原创性/价值

该研究强调了高尔夫球场属性对于留住现有高尔夫球手和吸引新高尔夫球手的重要性。此外，由于对高尔夫球场属性和目的地偏好的比较研究很少，这项研究具有深远的影响，使马来西亚高尔夫球场管理者能够增强其高尔夫球场目的地的吸引力和质量，以优化高尔夫游客的行为意图。