The advent of short video apps like Douyin has greatly popularized the practice of sharing travel experiences in the form of live-streaming or prerecorded videos. With the breakout of COVID-19, the feasibility and appeal of physical travel were substantially undermined such that people now become increasingly dependent on watching short videos as a means of consuming travel-related content. This revolutionary change in the landscape of destination marketing is reshaping the tourism industry, which calls for research efforts of both scholars and practitioners. Our study aimed to investigate how two major characteristics of tourism-themed short videos, namely, level of novelty and camera angle, influence viewers' behavioral intentions toward actually visiting the places, with the incorporation of several relevant psychological mediators, including immersion, positive surprise, spatial presence, and perceptual realism. A 2 (low- vs. high-level novelty) × 2 (first- vs. third-person view) factorial experiment was designed and conducted. Statistical analysis based on a sample of 480 participants suggested that the perception of positive surprise increased with the level of novelty contained in the videos, which was positively associated with viewers' visit intentions in an indirect manner. Moreover, compared to the third-person view, employing the first-person view to film sites and scenes produced a greater sense of immersion, which in turn stimulated interest in taking a tour. This study contributes to the growing body of research in digital travel and telepresence.

中文翻译：

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抖音旅游主题短视频的新颖程度和拍摄角度如何影响潜在旅行者的行为意图？

抖音等短视频应用程序的出现极大地普及了以直播或预先录制视频的形式分享旅行体验的做法。随着COVID-19的爆发，实体旅行的可行性和吸引力被大大削弱，人们现在越来越依赖观看短视频作为消费旅行相关内容的方式。目的地营销格局的革命性变化正在重塑旅游业，需要学者和实践者共同研究。我们的研究旨在探讨旅游主题短视频的两个主要特征，即新颖性和拍摄角度，如何影响观看者实际访问该地点的行为意图，并结合几个相关的心理中介因素，包括沉浸感、积极惊喜、空间临场感和感知现实主义。设计并进行了 2（低新颖性与高新颖性）× 2（第一人称视角与第三人称视角）析因实验。基于 480 名参与者样本的统计分析表明，积极惊喜的感知随着视频中包含的新奇程度而增加，这与观众的访问意图间接正相关。而且，与第三人称视角相比，采用第一人称视角来拍摄现场和场景会产生更大的沉浸感，进而激发参观的兴趣。这项研究为数字旅行和远程呈现领域不断增长的研究做出了贡献。