We examined whether sexualizing a businesswoman impacts attitudes toward subsequently evaluated, nonsexualized females applying for a corporate managerial position. Research shows that sexualized women are perceived as less warm and competent (i.e., objectified). Integrating this work with research on social cognition, we hypothesized that the negative effect of sexualization “spills over” onto other nonsexualized women, reducing their hireability. Across two experiments, initially sexualized women were perceived as less warm and competent, as were subsequently evaluated nonsexualized female job candidates. In turn, these negative perceptions reduced the applicants' probability of being hired. Sexualization of women also increased intentions to hire a subsequently evaluated male candidate. The results were robust when we controlled for evaluators' gender and age. Our findings demonstrate that female job applicants can experience detrimental effects from sexually based objectification, even when they are not the individuals initially sexualized. We discuss implications for women's careers.

中文翻译：

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性化一个人，物化所有人？女性求职者的性化溢出效应

我们研究了对女商人进行性化是否会影响对随后评估的、申请公司管理职位的非性化女性的态度。研究表明，性化的女性被认为不太热情和有能力（即客观化）。将这项工作与社会认知研究相结合，我们假设性化的负面影响“溢出”到其他非性化的女性身上，从而降低了她们的就业能力。在两项实验中，最初性化的女性被认为不太热情和有能力，随后对非性化的女性求职者进行了评估。反过来，这些负面看法降低了申请人被录用的可能性。女性的性化也增加了雇用随后评估的男性候选人的意愿。当我们控制评估者的性别和年龄时，结果是稳健的。我们的研究结果表明，女性求职者可能会受到基于性的客观化的不利影响，即使她们不是最初被性化的人。我们讨论对女性职业的影响。