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Examining consumers' continuance and sharing intention toward food delivery apps
Journal of Enterprise Information Management ( IF 5.661 ) Pub Date : 2023-10-20 , DOI: 10.1108/jeim-01-2023-0006
Sandeep Goyal , Sumedha Chauhan , Yuvraj Gajpal , Amit Kumar Bhardwaj

Purpose

A food delivery app (FDA) is a technological advancement connecting restaurants and consumers, making it possible to deliver food home conveniently. The current study seeks to identify the factors affecting consumers' continuance intention and sharing intention toward the FDA in the USA and Canada using an integrated framework built using trust transfer theory and a variety of constructs.

Design/methodology/approach

The authors collected data/inputs from 476 respondents in the USA and Canada who had used FDAs in the past and analyzed them using the structural equation modeling technique.

Findings

The results indicate that trust in FDA, trust in the user community and commitment affect continuance intention and sharing intention. Interestingly, trust in the seller does not influence commitment, continuance intention and sharing intention. Additionally, the trust disposition and reputation of the FDA play an important role in building trust in FDA.

Research limitations/implications

The present study combines the trust transfer theory with various important constructs such as commitment, trust disposition and reputation of the FDA to build an integrated framework to elucidate the continuance intention and sharing intention toward FDAs.

Practical implications

This study facilitates the FDA providers to understand how trust disposition, the reputation of the FDA and trust in the Internet build trust among FDA consumers. The study also helps them to fine-tune their trust-building strategy by considering several trust targets. It further enables them to appreciate how commitment results in continuance intention and sharing intention toward FDA.

Originality/value

It is an original study investigating the role of various constructs and trust transfer theory in shaping the consumers' continuance intention and sharing intention toward the FDA.



中文翻译:

检查消费者对食品配送应用程序的持续性和分享意图

目的

送餐应用程序 (FDA) 是一项连接餐厅和消费者的技术进步,让人们可以方便地将食物送回家。本研究旨在利用信任转移理论和各种结构构建的综合框架,确定影响美国和加拿大消费者对 FDA 的持续意愿和分享意愿的因素。

设计/方法论/途径

作者收集了美国和加拿大 476 名过去曾使用过 FDA 的受访者的数据/输入,并使用结构方程建模技术对其进行了分析。

发现

结果表明,对 FDA 的信任、对用户社区的信任和承诺会影响持续意愿和分享意愿。有趣的是,对卖家的信任并不影响承诺、持续意愿和分享意愿。此外,FDA 的信任处置和声誉在建立对 FDA 的信任方面发挥着重要作用。

研究局限性/影响

本研究将信任转移理论与 FDA 的承诺、信任处置和声誉等各种重要结构相结合,构建了一个综合框架来阐明 FDA 的持续意图和共享意图。

实际影响

这项研究有助于 FDA 提供者了解信任处置、 FDA 的声誉以及对互联网的信任如何在 FDA 消费者之间建立信任。该研究还帮助他们通过考虑几个信任目标来微调他们的信任建立策略。它进一步使他们能够了解承诺如何导致对 FDA 的持续意图和分享意图。

原创性/价值

这是一项原创研究,调查了各种结构和信任转移理论在塑造消费者对 FDA 的持续意图和分享意图方面的作用。

更新日期:2023-10-20
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