Purpose

This study investigates organizations' non-adoption intention towards the enterprise metaverse. The innovation resistance theory (IRT) is used as an underpinning theory to examine the impact of various risks on non-adoption intention towards the enterprise metaverse.

Design/methodology/approach

A total of 294 responses were collected to examine the proposed hypotheses. A structural equation modelling technique was used to investigate the hypotheses using SPSS AMOS and PROCESS MACRO.

Findings

The results of this study reveal that performance, security and psychological risks are significantly associated with non-adoption intention towards enterprise metaverse. Further, distrust significantly meditates the association between performance risk, social risk, technological dependence risk, security risk and psychological risk and non-adoption intention towards enterprise metaverse. Moreover, the results of moderated-mediation hypotheses indicate that the mediating effect of distrust on the association among performance risk, social risk, psychological risk and non-adoption intention towards enterprise metaverse is higher for individuals having high technostress compared to individuals having low technostress.

Originality/value

The study's findings will enrich the metaverse literature. Further, it provides a deeper understanding of enterprise metaverse adoption from a B2B perspective using the underpinnings of IRT. The study helps organizations understand the risks associated with the adoption of the enterprise metaverse.

中文翻译：

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在元宇宙生态系统中冒着一切风险：预测对企业元宇宙的阻力

目的

本研究调查了组织对企业元宇宙的不采用意图。以创新阻力理论（IRT）为基础理论，考察各种风险对企业元宇宙不采用意愿的影响。

设计/方法论/途径

总共收集了 294 份回复来检验所提出的假设。结构方程建模技术用于使用 SPSS AMOS 和 PROCESS MACRO 来研究假设。

发现

这项研究的结果表明，性能、安全和心理风险与企业元宇宙的不采用意愿显着相关。此外，不信任显着影响绩效风险、社会风险、技术依赖风险、安全风险和心理风险与企业元宇宙的不采用意愿之间的关联。此外，有调节中介假设的结果表明，与低技术压力个体相比，高技术压力个体的不信任对绩效风险、社会风险、心理风险和企业元宇宙不采用意愿之间关联的中介作用更高。

原创性/价值

该研究的结果将丰富虚拟宇宙文献。此外，它还利用 IRT 的基础，从 B2B 角度更深入地了解企业元节采用。该研究帮助组织了解与采用企业元宇宙相关的风险。