Destination website benchmarking: A comparative analysis of MICE destinations of Japan and five emerging destinations in East Asia,Journal of Convention & Event Tourism

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Destination website benchmarking: A comparative analysis of MICE destinations of Japan and five emerging destinations in East Asia
Journal of Convention & Event Tourism Pub Date : 2023-09-11 , DOI: 10.1080/15470148.2023.2255732
Bomi Kang ₁ , Jumyong Lee ₂ , Sun-Hwa Kim ₁ , Bong Keun Jeong ₃

Affiliation

In this study, using a modified Balanced Scorecard (BSC), we examined the effectiveness of Japan’s MICE (meetings, incentives, conventions, and exhibitions) websites against those of other major Ea...

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