Purpose

To promote the success of peer-to-peer accommodation, this study examines the effects of online host–guest interaction as well as the interaction's boundary conditions of listing price and reputation on listing popularity.

Design/methodology/approach

Using 330,686 data collected from Airbnb in the United States of America, the authors provide empirical evidence to answer whether social-oriented self-presentation and response rate influence listing popularity from the perspective of social exchange theory (SET). In addition, the authors investigate how these two kinds of online host–guest interactions work with listing price and reputation to influence listing popularity.

Findings

The results reveal the positive association between online host–guest interaction and listing popularity. Notably, the authors find that listing price strengthens but listing reputation weakens the positive effects of online host–guest interactions on listing popularity in peer-to-peer accommodation.

Originality/value

This study is the first attempt to adopt SET to explain the importance of online host–guest interactions in influencing listing popularity as well as examine the moderating role of listing price and reputation on the above relationship.

中文翻译：

---

在线主客互动对点对点住宿中房源受欢迎程度的影响：房源价格和声誉的作用

目的

为了促进点对点住宿的成功，本研究研究了在线主人与客人互动的影响，以及房源价格和声誉的互动边界条件对房源受欢迎程度的影响。

设计/方法论/途径

作者利用从美国 Airbnb 收集的 330,686 条数据，从社会交换理论（SET）的角度提供了实证证据来回答社交导向的自我呈现和回复率是否影响房源受欢迎程度。此外，作者还研究了这两种在线主客互动如何与房源价格和声誉一起影响房源受欢迎程度。

发现

结果揭示了在线主客互动与房源受欢迎程度之间存在正相关关系。值得注意的是，作者发现房源价格上涨，但房源声誉削弱了在线房东与房客互动对点对点住宿中房源受欢迎程度的积极影响。

原创性/价值

本研究首次尝试采用SET来解释在线主客互动对影响房源受欢迎程度的重要性，并探讨房源价格和声誉对上述关系的调节作用。