Purpose

Social commerce (SC) is a new genre in electronic commerce (e-commerce) that has great potential. This study proposes a new research framework to address deficiencies in existing social commerce research frameworks (e.g. the information model).

Design/methodology/approach

In the era of Industrial Revolution 4.0 technologies and new social commerce (s-commerce) models, the authors believe that there is an immediate need for a new research framework. The authors analysed the progress of the s-commerce paradigm between 2003 and 2023 by applying longitudinal science mapping. The authors then developed a research framework based on the themes in the strategic diagrams and evolution map.

Findings

From 2003 to 2010, studies on s-commerce mainly focused on social networking sites, virtual communities, social shopping and analytic approaches. From 2011 to 2015, it shifted to s-commerce, consumer behaviour, Web 2.0, artificial intelligence, social technologies, online shopping, user studies, data gathering methods, applications, service-based social commerce constructs, e-commerce and cognitive factors. Social commerce remained the primary research paradigm from 2017 to 2023.

Practical implications

The SC framework may be analogous to popular research frameworks such as technology-organisation-environment (T-O-E) and stimulus-organism-response (S-O-R). Based on this SC framework, researchers may gain a better understanding by determining the factors of the social, commercial, technological and behavioural dimensions.

Originality/value

The authors redefined s-commerce and developed an SC framework. Practical guidelines for the SC framework and an exemplary research model are presented. Overall, this study offers a new research agenda for the extant understanding of s-commerce, with the SC framework as the next frontier of the theoretical advancements and applications of s-commerce.

中文翻译：

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重新审视社交商务范式：社交商务 (SC) 框架和研究议程

目的

社交商务（SC）是电子商务（e-commerce）的一种新类型，具有巨大的潜力。本研究提出了一个新的研究框架来解决现有社交商务研究框架（例如信息模型）的缺陷。

设计/方法论/途径

在工业革命4.0技术和新的社交商务（s-commerce）模式时代，作者认为迫切需要一个新的研究框架。作者通过应用纵向科学制图分析了 2003 年至 2023 年间电子商务范式的进展。然后，作者根据战略图和演化图的主题开发了一个研究框架。

发现

2003年至2010年，电子商务的研究主要集中在社交网站、虚拟社区、社交购物和分析方法上。从2011年到2015年，它转向了电子商务、消费者行为、Web 2.0、人工智能、社交技术、在线购物、用户研究、数据收集方法、应用程序、基于服务的社交商务结构、电子商务和认知因素。从 2017 年到 2023 年，社交商务仍然是主要研究范式。

实际影响

SC 框架可能类似于流行的研究框架，例如技术-组织-环境（TOE）和刺激-有机体-响应（SOR）。基于这个SC框架，研究人员可以通过确定社会、商业、技术和行为维度的因素来获得更好的理解。

原创性/价值

作者重新定义了电子商务并开发了一个 SC 框架。提出了 SC 框架的实用指南和示范性研究模型。总的来说，这项研究为现有的电子商务理解提供了一个新的研究议程，SC框架成为电子商务理论进步和应用的下一个前沿。