Purpose

Via the lens of the ego-depletion phenomenon (Baumeister et al., 1998) and Higgins' (1998) regulatory focus theory, this paper seeks to explain why current controlled communications are failing to achieve coherence between people's free will and their actions pursuing sustainable goals in a society. This paper explains how ego-depletion triggered by controlled communications can lead to confusion and decision fatigue in a society, thus potentially sabotaging people's participation in sustainable behaviour.

Design/methodology/approach

The authors applied Jaakkola's (2020) theory synthesis approach to integrate concepts from previously unconnected disciplines in order to generate novel insights in the area of controlled communication management.

Findings

The authors develop a theoretical framework and present research propositions that can help advance research and the discourse at the intersection of controlled communication and self-regulation theories.

Research limitations/implications

This paper possesses the limitations associated with conceptual papers, e.g. the lack of empirical support of the study’s conceptual arguments.

Practical implications

This paper generates novel insights to assist communication practitioners and policymakers to improve vehicles and mechanisms of controlled communication with the public regarding sustainable goals pursuit.

Originality/value

To the best of authors' knowledge, this is one of the first papers that has merged the domains of self-regulation, ego-depletion, and controlled communication in an integrative framework in order to explain the mechanisms of how to enhance the effectiveness of controlled communication associated with sustainable goals pursuit.

中文翻译：

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自我损耗是障碍：受控沟通的挑战以及监管焦点理论在可持续目标追求中的作用

目的

通过自我损耗现象（Baumeister et al ., 1998）和 Higgins（1998）的监管焦点理论，本文试图解释为什么当前的受控通信未能在人们的自由意志和追求可持续发展的行动之间实现一致性。社会中的目标。本文解释了受控沟通引发的自我损耗如何导致社会混乱和决策疲劳，从而可能破坏人们对可持续行为的参与。

设计/方法论/途径

作者应用 Jaakkola（2020）的理论综合方法来整合以前不相关学科的概念，以便在受控通信管理领域产生新颖的见解。

发现

作者开发了一个理论框架并提出了研究主张，可以帮助推进受控沟通和自我调节理论交叉点的研究和讨论。

研究局限性/影响

本文具有与概念性论文相关的局限性，例如，该研究的概念性论证缺乏实证支持。

实际影响

本文提出了新颖的见解，以帮助传播从业者和政策制定者改进与公众关于可持续目标追求的受控传播的工具和机制。

原创性/价值

据作者所知，这是第一篇将自我调节、自我损耗和受控沟通领域合并到一个综合框架中的论文之一，以解释如何增强受控沟通有效性的机制。与可持续目标追求相关的沟通。