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A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising
Journal of Interactive Advertising Pub Date : 2023-08-10 , DOI: 10.1080/15252019.2023.2236102
Kate Jeonghee Byun 1 , Sun Joo (Grace) Ahn 2
Affiliation  

Virtual influencers (VIs), computer-generated characters that serve as influencers, offer novel and cost-effective advertising strategies. VIs’ roles and appearances are comparable to those of huma...

中文翻译:

虚拟影响者的系统回顾:互动广告中人类和虚拟影响者的异同

虚拟影响者 (VI) 是由计算机生成的角色,充当影响者,提供新颖且经济高效的广告策略。VI的角色和外貌与人类相当......
更新日期:2023-08-10
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