Abstract

This study aims to identify the antecedents of community identity, ensuring social well-being, a feeling of inclusiveness and a sense of belonging ensuring its core of existence. The study has been carried out in the famous Baliyatra which has immense importance from the cultural point of view. The study has taken the views of the participants who has visited post covid with a feeling of belongingness and cultural identify. The research hypotheses were tested with a sample of 379 participants attending the Baliyatra Festival held in Cuttack, Odisha, India. The results indicated that sense of belongingness and feeling of inclusion are crucial predictors of participants’ level. The results are expected to assist festival planners in managing and designing festivals that can appeal to participants who make up a significant percentage of cultural festival market. The study adds to the knowledge of how cultural identity can influence festival participants in Baliyatra, Cuttack, Odisha.

摘要

本研究旨在确定社区认同的前因，确保社会福祉、包容感和归属感，确保其存在的核心。这项研究是在著名的巴利亚特拉（Baliyatra）进行的，从文化角度来看，该地区具有极其重要的意义。该研究听取了那些在新冠疫情后访问过并有归属感和文化认同的参与者的观点。研究假设通过参加在印度奥里萨邦克塔克举行的 Baliyatra 节的 379 名参与者样本进行了检验。结果表明，归属感和包容感是参与者水平的重要预测因素。研究结果预计将有助于节日策划者管理和设计节日，以吸引占文化节日市场很大比例的参与者。这项研究增加了人们对文化认同如何影响巴利亚特拉、克塔克、奥里萨邦节日参与者的了解。