Green Buildings Labels (GBL) are indicated as one of the means with the potential to contribute to sustainable development. Worldwide, more than 850,000 green buildings have already had their project and development helped by just three of the GBLs (LEED, BREEAM, and BASIX). Brazil, however, has only 874 LEED-certified projects. Aiming to propose strategies to foster the adoption of GBL in the country, this paper developed an interpretative model involving barriers to them in Brazil. For this, the technique of Validated Interpretative Structural Modeling (VISM) was developed aiming to add statistical validity to interpretative models even in situations of research with small sample sizes. VISM is a modeling technique that incorporates the simplicity of Interpretative Structural Modeling (ISM) with the significance testing procedures of Partial Least Squares - Structural Equation Modeling (PLS-SEM). Adopting the VISM, the barriers model was then developed in five steps: (1) identification of indicators; (2) definition of constructs; (3) identification of relations between constructs; (4) validation of relations between constructs; and (5) creation of the conceptual model. As a result, VISM proved to be an effective innovative modeling technique in the development of models for exploratory research and presents results consistent with the reality studied. Regarding the model developed, the main barriers identified by the study to the adoption of GBL in Brazil are: “environmental protection mechanisms”; “costs and return on investment”; “mistrust of the benefits from GBL”; “corporate and public awareness”; “maturity and market economics”; and the “project, construction, and operation of green buildings".

绿色建筑标签 (GBL) 被认为是有可能促进可持续发展的手段之一。在全球范围内，已有超过 850,000 座绿色建筑的项目和开发得到了其中三个 GBL（LEED、BREEAM 和 BASIX）的帮助。然而，巴西只有 874 个获得 LEED 认证的项目。为了提出在该国促进采用 GBL 的策略，本文开发了一个解释模型，其中涉及巴西的障碍。为此，开发了验证解释结构建模 (VISM) 技术，旨在为解释模型增加统计有效性，即使在样本量较小的研究情况下也是如此。VISM 是一种建模技术，它结合了解释性结构建模 (ISM) 的简单性和偏最小二乘 - 结构方程建模 (PLS-SEM) 的显着性测试程序。采用 VISM，然后分五个步骤开发了障碍模型：（1）指标的识别；(2) 结构的定义；(3) 结构之间关系的识别；(4) 结构之间关系的验证；(5) 概念模型的创建。因此，VISM 被证明是探索性研究模型开发中一种有效的创新建模技术，并呈现与所研究的实际情况一致的结果。关于开发的模型，该研究确定的巴西采用 GBL 的主要障碍是：“环境保护机制”；“成本和投资回报”；“不信任 GBL 的好处”；“企业和公众意识”；“成熟度和市场经济”；以及“绿色建筑的立项、建设和运营”。