In the consumer’s cultural landscape everything is gendered, including publishers. Some publishers lean into the gendered elements of their brand personality and make active choices to design their brand, and the books they publish, to engage with gendering elements of design, fonts, colours, and text. The consumer can utilise publishers as landmarks to understand which spaces are safe for them to perform their chosen self- and projected-identities, and form relationships based on these considerations. Ultimately, the consumer enacts a gendered performance of self in their cultural landscape and in doing so, they can choose to interact with publishers that embody different gendered elements within a complex discourse of consumerism, societal norms and expectations, and perceptions.

在消费者的文化景观中，一切都是性别化的，包括出版商。一些出版商倾向于品牌个性的性别元素，并积极选择设计他们的品牌和他们出版的书籍，以参与设计、字体、颜色和文本的性别元素。消费者可以利用出版商作为地标，了解哪些空间对他们来说是安全的，可以执行他们选择的自我和预期的身份，并根据这些考虑形成关系。最终，消费者在他们的文化景观中进行自我性别化的表现，在这样做的过程中，他们可以选择与在消费主义、社会规范和期望以及观念的复杂话语中体现不同性别元素的出版商互动。