ABSTRACT

Qualitative research methods in organisational research, such as interviews, observation and focus groups, provide detailed insights into business phenomena. In the social sciences, new methods have emerged enabled by the digital era, such as video methods particularly suitable for capturing participant interaction and obtaining non-verbal cues. Slowly, video methods are also gaining recognition in organisational research, opening up innovative possibilities for applying them beyond the traditional focus purely on interaction. This research presents an alternative video method: video statements. This time- and cost-efficient data collection method is characterised by participants who self-record their experiences following a guideline to gather multimodal (visual, audio and textual) data. Hence, video statements can be collected remotely. In our sample study, the approach generates genuine impressions, providing insights into an emerging organisational phenomenon. The output is used as a form of data and a basis for follow-up discussion by participants to add meaning to the video representations. Overall, video statements offer an alternative approach to data collection, supporting researchers in providing richer knowledge for business and management.

摘要

组织研究中的定性研究方法，如访谈、观察和焦点小组，提供了对商业现象的详细洞察。在社会科学领域，数字时代催生了新的方法，例如特别适合捕捉参与者互动和获取非语言线索的视频方法。慢慢地，视频方法也在组织研究中获得认可，开辟了创新的可能性，将它们应用到超越传统的纯粹关注交互的领域。本研究提出了另一种视频方法：视频陈述。这种具有时间和成本效益的数据收集方法的特点是参与者按照收集多模式（视觉、音频和文本）数据的指南自我记录他们的经历。因此，可以远程收集视频报表。在我们的样本研究中，该方法产生了真实的印象，提供了对新兴组织现象的洞察力。输出用作数据形式和参与者后续讨论的基础，以增加视频表示的意义。总体而言，视频报表提供了另一种数据收集方法，支持研究人员为企业和管理提供更丰富的知识。