The role of maritime heritage in providing benefits such as sense of place and identity has been well documented, but there is limited quantitative analysis (especially in monetary valuation) of its influence on people’s preferences. In this paper, we present results from a choice experiment where we valued cultural and heritage aspects of fishing through the preferences of seafood consumption. We found a strong preference for some attributes of seafood such as “locality” (origin of the catches), freshness, and sustainability in harvesting, but also a significant role of tangible maritime cultural heritage, such as visible fishing operations. This analysis can be helpful in informing public policies aiming to enhance experiences of fisheries as a living heritage and to valorise local produce to increase income of local communities.

海洋遗产在提供地方感和认同感等好处方面的作用已得到充分证明，但对其对人们偏好的影响的定量分析（尤其是货币估值）有限。在本文中，我们展示了一项选择实验的结果，在该实验中，我们通过海鲜消费偏好来评估渔业的文化和遗产方面。我们发现人们对海鲜的某些属性有强烈的偏好，例如“产地”（渔获物的来源地）、新鲜度和捕捞的可持续性，还有有形海洋文化遗产的重要作用，例如可见的捕鱼作业。这种分析有助于为公共政策提供信息，旨在加强渔业作为活遗产的经验，并为当地产品定价以增加当地社区的收入。