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Cognitio populi – Vox populi: Implications of science-related populism for communication behavior
Communications ( IF 1.5 ) Pub Date : 2023-05-03 , DOI: 10.1515/commun-2022-0059
Niels G. Mede 1 , Mike S. Schäfer 1 , Julia Metag 2
Affiliation  

In many countries, science is challenged by science-related populism, which deems the common sense of “ordinary people” superior to the knowledge of “academic elites”. Individual support for science-related populism can be associated with people’s communication behavior: On the one hand, people who hold science-related populist attitudes may inform themselves differently about science; they may even be disconnected from societal discourse around science. On the other hand, they may communicate more actively on social media and in interpersonal conversations. We test this using nationally representative survey data from Switzerland. Results show that science-related populists use TV and social networking sites more often to get information about science. They are also more likely to communicate about science in social media comments. However, science-related populist attitudes are not associated with a general preference for social media over journalistic media. Science-related populism has thus not (yet) fueled a “science-related public disconnection”. We also run multiverse analyses, which show further nuances of our results, and discuss implications for science communication.

中文翻译:

Cognitio populi – Vox populi:与科学相关的民粹主义对传播行为的影响

在许多国家,科学受到与科学有关的民粹主义的挑战,民粹主义认为“普通人”的常识优于“学术精英”的知识。个人对科学民粹主义的支持与人们的传播行为有关:一方面,持有科学民粹主义态度的人可能对科学有不同的了解;他们甚至可能与围绕科学的社会讨论脱节。另一方面,他们可能会在社交媒体和人际对话中更积极地交流。我们使用来自瑞士的具有全国代表性的调查数据对此进行测试。结果表明,与科学相关的民粹主义者更频繁地使用电视和社交网站来获取有关科学的信息。他们也更有可能在社交媒体评论中就科学进行交流。然而,与科学相关的民粹主义态度与对社交媒体而非新闻媒体的普遍偏好无关。因此,与科学相关的民粹主义(尚未)助长了“与科学相关的公众脱节”。我们还运行多元宇宙分析,进一步显示我们结果的细微差别,并讨论对科学传播的影响。
更新日期:2023-05-03
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