Abstract

This analysis of festival management before and during the COVID-19 pandemic focused on the Daramsiyao Festival, a local event in Daram, Samar, Philippines. Utilizing a qualitative phenomenological approach, the study identified the role and impact of the festival on its stakeholders and how management processes changed during the pandemic. To gather data, a content analysis of written festival documentation and Hybrid Focus Group Discussion (HFGD) with twelve (n = 12) Daram stakeholders were conducted, utilizing tabular reconnaissance and a semi-structured aide-mémoire. The information was assessed through a Repertory Grid and Thematic Network Analysis. Upon analyzing the stakeholders’ collective and individual experiences, the findings suggested themes that explored the implications of the changing management practices, leading to the development of the SAYAW Framework on Sustainable Community-based Festival Management. The proposed intervention program titled: “Tayo’y MagSAYAW! (Let’s Dance!)” was conceptualized to develop the festival management for future celebrations of the Daramsiyao Festival. The framework introduces five (5) main themes: Substratum, Adaptation, Yare Governance, Acclimation, and Workmanship. Through the comprehensive analysis of the festival subject, primary and secondary stakeholders could adapt to improve the related projects and activities. It also leads to strengthening collaboration and partnership between stakeholders.

摘要

本文对 COVID-19 大流行之前和期间的节日管理进行了分析，重点关注菲律宾萨马岛达拉姆的当地活动 Daramsiyao Festival。该研究利用定性现象学方法，确定了节日对其利益相关者的作用和影响，以及大流行期间管理流程的变化。为了收集数据，对书面节日文件进行内容分析，并与 12 名（n = 12) 利用表格勘察和半结构化备忘录对 Daram 利益相关者进行了调查。通过剧目网格和主题网络分析对信息进行评估。在分析利益相关者的集体和个人经验后，研究结果提出了探讨不断变化的管理实践的影响的主题，从而制定了基于社区的可持续节日管理 SAYAW 框架。拟议的干预计划标题为：“ Tayo'y MagSAYAW！（让我们跳舞吧！）”的概念是为了发展未来达拉姆西亚奥节庆祝活动的节日管理。该框架引入了五 (5) 个主题：基础、适应、Yare 治理、适应和工艺。通过对节日主题的综合分析，一级和二级利益相关者可以适应改进相关项目和活动。它还可以加强利益相关者之间的合作和伙伴关系。