Purpose

While business intelligence and analytic (BIA) systems have been developed by large corporations around the world, micro-, small- and medium-sized enterprises (MSMEs) have recently paid attention and deployed BIA adoption, particularly during the Covid-19 pandemic disruption. This study sheds light on how MSMEs adopt the BIA systems and then proposes a framework for the BIA adoption process in the context of MSMEs.

Design/methodology/approach

The multiple case research design and interpretivism approach are employed for expanding the theoretical boundary of the strategic management fields in BIA adoption by MSMEs. In total, 35 semi-structured interviews were conducted with senior managers and owners involved in BIA adoption from 17 participating MSMEs.

Findings

The research study identifies three BIA adoption stages with specific technical and managerial features in the path of BIA adoption in each stage, corresponding to the level of BIA maturity of MSMEs. The authors also highlight other factors that directly influence the successful adoption and transformation from each stage to another.

Research limitations/implications

The research study identifies three BIA adoption stages with specific technical and managerial features in the path of BIA adoption at each stage that corresponds to the level of BIA maturity of MSMEs. Besides, this study also extends the current literature on BIA adoption in an organisation during the Covid-19 pandemic by identifying several contextual barriers that directly influence the BIA adoption.

Practical implications

Research findings can help business leaders and owners of MSMEs to determine the BIA maturity of their organisation. Furthermore, the authors’ framework can also be used by consultancies and standard setters to develop detailed BIA adoption strategies and tactics that support MSMEs' digitalisation towards BIA adoption.

Originality/value

The research study’s results highlight that contextual factors, leadership competencies, motivations and barriers for BIA adoption can also be used to help MSMEs' leaders and owners to trigger, advance or eliminate challenges for the adoption of BIA initiatives in MSMEs.

中文翻译：

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中小型企业 (MSME) 的商业智能和分析 (BIA) 实践阶段

目的

虽然世界各地的大公司都开发了商业智能和分析 (BIA) 系统，但中小微企业 (MSME) 最近开始关注并部署了 BIA，尤其是在 Covid-19 大流行中断期间。本研究阐明了 MSME 如何采用 BIA 系统，然后提出了在 MSME 背景下 BIA 采用过程的框架。

设计/方法/途径

采用多案例研究设计和解释主义方法来扩展 MSME 采用 BIA 的战略管理领域的理论边界。总共对 17 家参与的 MSME 中涉及采用 BIA 的高级管理人员和所有者进行了 35 次半结构化访谈。

发现

该研究确定了三个 BIA 采用阶段，每个阶段的 BIA 采用路径具有特定的技术和管理特征，与 MSME 的 BIA 成熟度水平相对应。作者还强调了直接影响从每个阶段到另一个阶段的成功采用和转换的其他因素。

研究局限性/影响

该研究确定了三个 BIA 采用阶段，每个阶段的 BIA 采用路径具有特定的技术和管理特征，与 MSME 的 BIA 成熟度水平相对应。此外，本研究还通过确定直接影响 BIA 采用的几个背景障碍，扩展了当前关于 Covid-19 大流行期间组织采用 BIA 的文献。

实际影响

研究结果可以帮助商业领袖和 MSME 所有者确定其组织的 BIA 成熟度。此外，作者的框架还可以被咨询公司和标准制定者用来制定详细的 BIA 采用战略和策略，以支持 MSME 数字化以实现 BIA 采用。

原创性/价值

该研究的结果强调，采用 BIA 的背景因素、领导能力、动机和障碍也可用于帮助 MSME 的领导者和所有者触发、推进或消除在 MSME 中采用 BIA 计划的挑战。