Rotational grazing has the potential to provide both economic and environmental benefits; however, the set of ranchers that adopts is much smaller than the set that regards rotational grazing as a win-win practice. To investigate this adoption gap and learn about adoption decisions and motivations, we survey 874 ranchers on the U.S. Great Plains. We find that a large proportion of surveyed ranchers who view rotational grazing as win-win for both profit and the environment do not adopt the practice. We also find that win-win non-adopters are a constrained group for most potential challenges to rotational grazing adoption, especially regarding high initial costs, water resource limitations, and ranch conditions. Some of these impediments could be relieved by capital to which, however, win-win non-adopters have limited access. Win-win non-adopters are more likely to adopt rotational grazing than others when a one-time subsidy is offered, suggesting that win-win non-adopters hold promise as a target group for subsidies to reduce the cost of adoption. Our analysis shows the importance of understanding the specifics of an adoption gap when making and implementing policies.

轮牧有可能提供经济和环境效益；然而，这群牧场主与将轮牧视为双赢做法的集合相比，采用的集合要小得多。为了调查这种采用差距并了解采用决策和动机，我们调查了美国大平原上的 874 名牧场主。我们发现，在接受调查的牧场主中，有很大一部分认为轮牧对利润和环境都是双赢的，但并未采用这种做法。我们还发现，双赢的非采用者是一个受限群体，面临轮牧采用的大多数潜在挑战，尤其是在高初始成本、水资源限制和牧场条件方面。其中一些障碍可以通过资本来缓解，但是，双赢的非采纳者获得资本的机会有限。当提供一次性补贴时，双赢的非采用者比其他人更有可能采用轮牧，这表明双赢的非采用者有望成为补贴的目标群体，以降低采用成本。我们的分析表明，在制定和实施政策时了解采用差距的具体细节非常重要。