With the proposal of China’s “carbon peak, carbon neutral” strategy, the increasing awareness of low carbon production among consumers, and the government’s introduction of carbon trading mechanism and low carbon consumption subsidy policies, enterprises are facing good opportunities for development. However, how the government can reasonably formulate low carbon policies and how enterprises can implement optimal low-carbon production decisions are still key issues in China’s low-carbon transition development. In this context, this paper is based on the carbon trading mechanism and carbon consumption subsidies. In this context, based on the carbon trading mechanism, this paper focuses on green production and green consumption, considers the impact of low-carbon consumer preferences and government subsidies on enterprises’ low-carbon production decisions, and uses the optimal theory to study the optimal pricing strategy and the optimal carbon reduction strategy. The study shows that the increase in carbon price has a positive effect on the increase in enterprise profit; the increase of carbon emission has a negative effect on the increase of enterprise profit and the high carbon price will intensify this effect. In addition, changing the intensity of government subsidies to consumers will lead to the change of enterprise carbon emission strategy. The study of this paper provides a certain reference for the government to reasonably formulate carbon trading prices and consumer low-carbon subsidies. In addition, considering consumer low-carbon preferences is also conducive to promoting green production practices of enterprises, thus promoting the realization of the carbon neutral strategy.

中文翻译：

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碳中和背景下考虑消费者补贴机制的供应链优化研究

随着我国“碳达峰、碳中和”战略的提出，消费者低碳生产意识的增强，以及政府出台碳交易机制和低碳消费补贴政策，企业面临良好的发展机遇。然而，政府如何合理制定低碳政策，企业如何实施最优的低碳生产决策，仍然是我国低碳转型发展的关键问题。在此背景下，本文立足于碳交易机制和碳消费补贴。在此背景下，本文基于碳交易机制，聚焦绿色生产和绿色消费，考虑低碳消费者偏好和政府补贴对企业低碳生产决策的影响，运用最优理论研究最优定价策略和最优减碳策略。研究表明，碳价的上涨对企业利润的增加有正向影响；碳排放量的增加对企业利润的增加有负面影响，高碳价会加剧这种影响。此外，改变政府对消费者的补贴力度会导致企业碳排放策略的改变。本文的研究为政府合理制定碳交易价格和消费者低碳补贴提供了一定的参考。此外，