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Keeping you posted: analysis of fertility-related social media posts after introduction of the COVID-19 vaccine
The European Journal of Contraception & Reproductive Health Care ( IF 1.7 ) Pub Date : 2023-03-30 , DOI: 10.1080/13625187.2023.2189501
Jillian Pecoriello 1 , Nicole Yoder 1 , Meghan B Smith 2 , Jennifer K Blakemore 3
Affiliation  

Abstract

Purpose

Our objective was to analyse information and sentiments posted regarding the COVID-19 vaccine on fertility-related social media.

Materials and Methods

The first fifty accounts on Instagram and Twitter were identified with the terms: fertility doctor, fertility, OBGYN, infertility, TTC, IVF. Accounts were categorised as physician (PH), individual (ID), or fertility center/organisation (FCO). The vaccine was approved on 12/11/2020 and Instagram and Twitter posts dated 12/1/2020 − 2/28/2021 were reviewed. Posts were analysed for sentiment, mention of research studies (RS), national guidelines (NG), personal experience (PE), side effects (SE), reproductive related (RR) content and activity, including likes and comments.

Results

A total of 276 accounts were included. Sentiments towards the vaccine were largely positive (PH 90.3%, ID 71.4%, FCO 70%), or neutral (PH 9.7%, ID 28.6%, FCO 30%). Instagram accounts showed an increase in activity on vaccine posts compared to baseline by likes (PH 4.86% v 3.76%*, ID 7.5% v 6.37%*, FCO 2.49% v 0.52%*) and comments (PH 0.35% v 0.28%, ID 0.90% v 0.69%,* FCO 0.10% v 0.02%*).

Conclusion

Most posts expressed positive sentiments towards the vaccine. Evaluating the sentiment of the COVID-19 vaccine as it relates to fertility on social media represents an opportunity for understanding both the patient’s and health care professional’s opinion on the subject. Given the potential devastating effects of misinformation on public health parameters, like vaccination, social media offers one avenue for healthcare professionals to engage online and work to make their presences more effective and influential.

  • SHORT CONDENSATION

  • This article analyses content and sentiments posted regarding the COVID-19 vaccine on fertility-related social media in order to offer a deeper understanding of available information and beliefs.



中文翻译:

让您随时了解情况:引入 COVID-19 疫苗后与生育相关的社交媒体帖子分析

摘要

目的

我们的目标是分析生育相关社交媒体上发布的有关 COVID-19 疫苗的信息和情绪。

材料和方法

Instagram 和 Twitter 上的前 50 个账户被识别为以下术语:生育医生、生育力、OBGYN、不孕不育、TTC、IVF。帐户分为医生 (PH)、个人 (ID) 或生育中心/组织 (FCO)。该疫苗于 2020 年 12 月 11 日获得批准,并审查了 2020 年 12 月 1 日至 2021 年 2 月 28 日的 Instagram 和 Twitter 帖子。对帖子的情绪、研究提及 (RS)、国家指南 (NG)、个人经历 (PE)、副作用 (SE)、生殖相关 (RR) 内容和活动(包括点赞和评论)进行了分析。

结果

总共包含 276 个帐户。对疫苗的看法大多是积极的(PH 90.3%、ID 71.4%、FCO 70%)或中立(PH 9.7%、ID 28.6%、FCO 30%)。Instagram 账户显示,与基线相比,疫苗帖子的点赞数量(PH 4.86% vs 3.76%*、ID 7.5% vs 6.37%*、FCO 2.49% vs 0.52%*)和评论数量(PH 0.35% vs 0.28%)有所增加。 ID 0.90% 对 0.69%,* FCO 0.10% 对 0.02%*)。

结论

大多数帖子表达了对疫苗的积极看法。评估社交媒体上与生育力相关的 COVID-19 疫苗的情绪,为了解患者和医疗保健专业人员对此主题的看法提供了机会。鉴于错误信息对公共卫生参数(例如疫苗接种)可能造成的破坏性影响,社交媒体为医疗保健专业人员提供了一种在线参与和工作的途径,使他们的存在更加有效和有影响力。

  • 短时间凝结

  • 本文分析了与生育相关的社交媒体上发布的有关 COVID-19 疫苗的内容和观点,以便更深入地了解现有信息和信念。

更新日期:2023-03-30
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