YouTube content drives prices and trading volume of low cap cryptocurrencies. Using a sample of 305 YouTube videos, we find significant positive abnormal returns as well as abnormal trading volume in the wake of the coverage of a specific coin. These effects are transitory though, excess returns and excess volume are reversed shortly thereafter.

中文翻译：

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你应该听加密 YouTubers 吗？

YouTube 内容推动低市值加密货币的价格和交易量。使用 305 个 YouTube 视频样本，我们发现在覆盖特定代币后出现显着的正异常收益和异常交易量。不过，这些影响是暂时的，超额回报和超额交易量很快就会逆转。