Looking at potential faith-based tourists, this study examined how their anticipation of emotional solidarity influenced the cognitive and affective images of their preferred destination, which in turn led to travel intention. To see if potential tourists lacking first-hand experiences of the destination engaged in emotional reasoning, Model 1 (cognitive destination image → affective destination image) was compared with Model 2 hypothesizing the opposite. Results from both models supported the positive impacts of anticipated emotional solidarity in formulating favorable destination images and promoting travel intention. Notably, in Model 2, affective destination image successfully predicted cognitive destination image, suggesting the possibility of emotional reasoning. Collectively, the findings supported the practical value of putting social emotions at the forefront of destination marketing to attract potential tourists. .

着眼于潜在的基于信仰的游客，这项研究调查了他们对情感团结的预期如何影响他们对首选目的地的认知和情感形象，进而导致旅行意图。为了解缺乏第一手目的地体验的潜在游客是否会进行情感推理，将模型 1（认知目的地形象→情感目的地形象）与假设相反的模型 2 进行比较。两种模型的结果都支持预期的情感团结在形成有利的目的地形象和促进旅行意愿方面的积极影响。值得注意的是，在模型 2 中，情感目的地形象成功预测了认知目的地形象，暗示了情感推理的可能性。总的来说，调查结果支持将社会情感置于目的地营销的最前沿以吸引潜在游客的实用价值。.