This study investigates which policy measures are able to motivate citizens in rural and semi-rural areas of Lower Austria to use active transport modes for everyday trips. A representative sample was asked to evaluate six walking- and eight cycling-oriented policy measures. We find that the revitalization of village/town centers and infrastructural measures are considered most motivating, and soft measures (such as information provision) least motivating. The respondents’ answers are found to depend on their current and intended mobility behavior, but only to a limited extent on their socio-demographic characteristics. Individuals who believe that active mobility is associated with time savings, freedom, ecological benefits, and health tend to feel significantly more motivated by most policy measures. Finally, we observe that respondents regard all policy measures as more motivating to others than to themselves. We discuss strategic answering and behavioral biases as potential explanations.

本研究调查了哪些政策措施能够激励下奥地利州农村和半农村地区的公民在日常出行中使用主动交通方式。一个有代表性的样本被要求评估六项以步行和八项自行车为导向的政策措施。我们发现，村/镇中心的振兴和基础设施措施被认为是最具激励性的，而软措施（如信息提供）被认为是最不具有激励性的。调查发现，受访者的回答取决于他们当前和预期的流动行为，但在一定程度上取决于他们的社会人口特征。相信主动出行与节省时间、自由、生态效益和健康相关的个人往往会明显受到大多数政策措施的激励。最后，我们观察到，受访者认为所有政策措施对他人的激励大于对自己的激励。我们讨论战略回答和行为偏见作为潜在的解释。