Purpose

This study aims to systematically review a total of 513 papers using experimental methods in hospitality and tourism research and then proposed new recommendations to address approaches that have been confusingly adopted or ignored in the current literature.

Design/methodology/approach

An extensive literature review was conducted. Together with critiques on previous studies, four recommendations were proposed to help carry out future experimental studies using more rigorous and exact approaches.

Findings

Multiple experimental studies can provide stronger evidence for theoretical arguments. Demonstration of the theoretical underlying mechanism using evidence based on mediation and moderating methods is required. The adoption of complementary methods can mitigate the generic weaknesses of experimental methods. In addition, enhancement of the realism of experiments is required to obtain stronger empirical evidence with internal and external validity.

Research limitations/implications

This study proposes four constructive recommendations which help researchers to conduct future experimental design studies correctly. Valid and exact research outcomes can help practitioners to carry out new useful marketing strategies.

Originality/value

After reviewing 513 previous papers that used experimental design in the hospitality and tourism fields, this study proposes four new recommendations to facilitate a better understanding of experimental design. The original and innovative nature of this study will help future investigations to adopt more accurate statistical approaches.

中文翻译：

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酒店和旅游研究中的实验设计研究：建设性建议

目的

本研究旨在系统回顾 513 篇在酒店和旅游研究中使用实验方法的论文，然后提出新的建议来解决当前文献中被混淆采用或忽视的方法。

设计/方法论/途径

进行了广泛的文献综述。结合对先前研究的批评，提出了四项建议，以帮助使用更严格和精确的方法进行未来的实验研究。

发现

多项实验研究可以为理论论证提供更有力的证据。需要使用基于调解和调节方法的证据来证明理论基础机制。采用补充方法可以减轻实验方法的普遍弱点。此外，还需要增强实验的真实性，以获得更有力的、具有内部和外部效度的经验证据。

研究局限性/影响

本研究提出了四点建设性建议，帮助研究人员正确进行未来的实验设计研究。有效且准确的研究结果可以帮助从业者实施新的有用的营销策略。

原创性/价值

在回顾了之前在酒店和旅游领域使用实验设计的 513 篇论文后，本研究提出了四项新建议，以促进更好地理解实验设计。这项研究的原创性和创新性将有助于未来的调查采用更准确的统计方法。